Senior Manager, Campaign Marketing (ABM)

Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe, many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station. 

JOB DESCRIPTION:

As a Sr Manager, Campaign Marketing at Katalon, you will take ownership of demand generation efforts, focusing on Enterprises-driven campaign management including change management within account-based and signal-based marketing to drive measurable impact. Your role will require strategic thinking, adaptability, and cross-functional leadership to create and implement transformative marketing campaigns tailored to dynamic business needs. Your responsibilities will include:

ABM Campaign Strategy and Execution

• Develop and implement data-driven ABM strategies tailored to various sales segments and territories.
• Lead team of three in executing signal-based marketing campaigns focused on high-value accounts and buyer intent signals.
• Adapt campaign frameworks to address market trends, competitive pressures, and customer insights.
• Manage multi-channel demand generation campaigns, including creative content, email nurturing flows, and sprint planning.

Collaborative Partnerships

• Work closely with global sales and marketing teams, to create account-focused playbooks for 1:Few and 1:Many engagements.
• Collaborate with outbound prospecting, inbound lead follow-up, nurturing, event engagement, and meeting setting to accelerate pipeline growth and bookings. 

Performance Analysis and Documentation

• Deliver actionable insights and recommendations through regular performance reporting.
• Maintain clear, accessible documentation of campaign processes and strategies for cross-team use.

Marketing Automation and Analytics

• Develop data-driven marketing strategies and integrated campaigns to engage key contacts at target accounts, driving and accelerating sales opportunities.
• Build and manage signal-driven email nurturing workflows in tools like HubSpot to engage and convert high-quality accounts.
• Continuously iterate and optimize campaigns based on data and analysis of ABM performance.

PERFORMANCE INDICATORS:

• Average time to close for accounts within the ABM strategy compared to firmographic lookalike accounts.
• Average deal size of closed-won deals within the ABM strategy.
• Account penetration: number of touchpoints to close.
• Increased opportunities per company within the ABM strategy.
• Percentage of Marketing Qualified Leads converting to Account Qualified Opportunities.

Experience and Change Management Expertise

• 4+ years of experience in managing multi-channel marketing campaigns, particularly in account-based and signal-based marketing.
• 3+ years of experience managing marketing teams. Remote team management experience is a major plus.

• Proven track record in leading change-driven marketing initiatives that align with business objectives.

Skills and Technical Expertise

• Proficiency in marketing automation tools (HubSpot preferred) and CRM platforms (Salesforce preferred).
• Strong knowledge of A/B testing, experimental design, and campaign analytics, with experience in attribution reporting a plus.

Project Management and Collaboration

• Demonstrated ability to manage complex, intersecting projects with evolving priorities and strict deadlines.
• Exceptional communication and organizational skills to foster alignment across teams and adapt to dynamic environments.
• Experience working in a multi-national environment, capabilities to work with teams across the world.

Industry Knowledge

• Experience in B2B software marketing, ideally within the test automation or SaaS space.
• Familiarity with Katalon tools and a willingness to learn and align strategies with the company’s solutions.

Adaptability and Values Alignment

• Flexibility to thrive in dynamic, fast-paced environments and contribute to a culture of continuous improvement.
• Commitment to Katalon’s mission of empowering teams through data-driven, customer-focused marketing efforts.

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

• Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
• Well-being & Work-life Balance: Staying healthy through comprehensive health plans, flexible work arrangements, and generous paid leaves.
• Statutory Benefits: Benefits in compliance with the labor law of your respective based country
• Work Facilities & Accommodation: Top-notch equipment, supportive allowances, and A-class facilities.
• Diversity, Equity, Engagement, & Inclusion: Becoming part of a global team that celebrates differences, equal opportunity, and meaningful employee recognition.
• Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.